An essential truth combined with visual boldness, directs the future aesthetic into the eternal now. The silhouettes of Ioanna Kourbela define their own dimension of archetypal elegance. For Ioanna Kourbela, the movement of the body as well as the dynamic interaction with the garment, constitute the fundamental element of her creative thinking.

Energy from classical and modern art, Greek radiance, natural raw materials, vibrant polymorphic forms, and lines that extend motion, create the ethereal but earthly world of Ioanna. The respect towards man and nature, the instinctive comprehension of traditional ideas and the quest for futuristic harmony, constitute her unique design and expression principles.